In 2016, the National Football league selected the city of Atlanta to host Super Bowl LIII. The city won out over Miami, New Orleans and Tampa Bay – likely due to the city and Falcons owner, Arthur Blank opening the brand new, state of the art Mercedes Benz Stadium just before the 2017 season opener.
The game will be played on 3rd February 2019 in front of more than 71,000 fans. This marks the third time Atlanta has hosted a Super Bowl, having hosted Super Bowl XXVIII in 1994 (Dallas defeated Buffalo 30-13) and Super Bowl XXIV in 2000 (St. Louis defeated Tennessee 23-16).
Atlanta will certainly have big shoes to fill after 2018 host Minneapolis who by many accounts put on a great show last year. Falcons COO, Brett Daniels confidently seems up to the task saying “We are officially on the clock for Super Bowl LIII and we couldn’t be more excited for this opportunity to showcase Atlanta to the rest of world,” said Daniels. “We are already a full year into our planning process and know everyone will feel the incredible passion and pride of our city as we intend to put together the best Super Bowl experience ever.”
The city plans to hold a 10-day celebration culminating with the NFL’s marquee event. There will be concerts and an array of other events at Mercedes Benz Stadium and Centennial Olympic Park leading up to the Super Bowl. The NFL will also host its annual awards show at Fox Theatre in Atlanta as well, where awards such as the NFL MVP are handed out. A million guests are expected to attend the events during Super Bowl week this year.
According to the Super Bowl Committee responsible for organizing all the events, over 25,000 volunteer applications have been submitted for the nearly 10,000 positions available. Volunteers will be mainly used to assist event goers around the town and will be stationed at all event buildings as well as public transportation areas.
As part of the revolving cycle the NFL has implemented for broadcasting rights between the three major networks with NFL right, the game will be broadcast across the world with CBS calling the game this year. With Mercedes Benz Stadium being brand new, with it comes the implementation of new technologies. CBS is exploring the possibility of a variety of camera angles and a dual Sky Came setup aimed at bringing fans the greatest television experience of a Super Bowl to date.
CBS Sports executive producer, Harold Bryant has said “New stadiums just make the setup better. They’re wired better, ready for the technology,” said Bryant, also an SVP for production at CBS Sports. “Once you get the base in place, then you can make sure all the new toys and gadgets are working.”
Bryant said he’s going to look into placing cameras “in places that you wouldn’t normally put cameras,” including up high in the stadium’s overhead, circular videoboard. For both the Super Bowl and the season, he added that CBS is exploring additional augmented and virtual reality tools for video and graphics, at least in pregame coverage. “We’re in a golden age because [technology] continues to get better,” Bryant said. “Every year, there’s a new level of the high-speed camera or better quality audio or some type of enhanced replay device.”
On September 19th, the NFL announced that pop-rock band Maroon 5 will be the headlining musical act during halftime. Singer Adam Levine looks to bring his high energy and flair to the biggest stage in the world with hit songs such as “Moves Like Jagger” and “Makes Me Wonder”.
For those looking to score a ticket to the big game, be prepared to open your wallet. As the NFL distributes over 50 percent of the game tickets to the two teams, the host team and the 29 other teams in the league as well as sponsors for the event, tickets will be hard to come by. Packages currently range from between $5,000 to $17,000, but the best opportunity will likely be through third-party sources or contests and giveaways.